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How We Helped a Local Landscaping Business Increase Leads and Grow Their Brand Online

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DIY Landscape Supply Case Study

Client

DIY Landscape Supply

Project Type

Marketing Services

Website

diylandscape.supply

Location

Salt Lake City

The Challenge

DIY Landscape Supply wanted to grow its customer base, increase online orders, and generate more delivery requests from homeowners and contractors in the Salt Lake City area. Their challenge was visibility—customers couldn’t easily find them online—and they lacked the time and tools to manage their marketing in-house.

Our Approach: What We Did to Help DIY Landscape Supply Grow

DIY Landscape Supply needed a partner who could take over their entire marketing system—and make it work. We became their full-service marketing team, managing everything from the ground up so they could focus on operations and fulfilling orders. Here’s a breakdown of exactly what we did:

Built a Website That Converts Browsers Into Buyers

We designed a clean, mobile-optimized website that loads fast and highlights their products in a way that encourages purchases. Every page was built to help customers quickly find what they need—whether they wanted landscape rock, mulch, topsoil, or delivery services. We also made sure it was easy to get a quote or check delivery zones directly from the site.

Got Them Found on Google (Local & Organic SEO)

We optimized every part of the site to help them rank on Google for important keywords like “mulch delivery Salt Lake City” and “decorative rock near me.” We updated their Google Business Profile with correct info, added high-quality photos, and made sure their listings showed up in Google Maps for local searchers.

Created Strategic Content That Drives Traffic

We didn’t just build a site—we added content that brought traffic. This included blog posts like “How to Prep Your Yard for Spring” and “Top 5 Landscaping Products for Utah Lawns,” which helped the website appear in more search results. We also built out product pages with helpful descriptions and seasonal updates to support SEO and customer education.

Ran Targeted Ads That Brought in Real Buyers

We launched Google Ads campaigns aimed at people who were actively searching for landscaping products and delivery services. These ads focused on high-demand products (like gravel and compost) and only targeted their delivery areas, so every click had potential to convert. We also ran retargeting ads to bring back visitors who hadn’t yet placed an order.

Managed Their Social Media to Build Local Trust

We took over their Facebook and Instagram accounts and began posting regularly. We shared product spotlights, delivery photos, seasonal tips, and promotions to stay visible in the local community. These posts helped generate clicks to the website and reinforced the brand’s credibility.

Protected & Grew Their Online Reputation

We helped DIY Landscape Supply monitor their reviews and respond to feedback professionally and consistently. We also encouraged happy customers to leave 5-star reviews on Google, which boosted trust and helped win over new buyers who were comparing options online.

The Numbers

Increased Website Visits
0 %
Increased Page Views
0 %
Increased Facebook Impressions
0 %
Increased Instagram Impressions
0 %

The Outcome

In just six months, DIY Landscape Supply saw a significant increase in visibility, traffic, and sales. Website visits rose by 31.7%, unique visitors grew by 29.3%, and total page views increased by 65.1%. Google search impressions jumped 35%, and clicks to their website from local listings more than doubled—up 128.7%. Social media impressions surged by over 900%, and ad campaigns generated more than 300 clicks and 31 tracked leads. As a result, the company received more calls, more online orders, and a steady rise in delivery requests—all while maintaining a strong reputation and earning consistent 5-star reviews. With MyMarketingTeam.Online managing their entire digital strategy, the team at DIY Landscape Supply was able to focus on serving customers and growing operations while we delivered the leads.
Eric Millburn Founder of Millburn Lawn and Landscape

Everything is handled for us—our website, ads, SEO, and social. It’s like having a full in-house team without the overhead.

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INDUSTRY RECOGNITION

Backed by Clients. Not Just Accolades.

At My Marketing Team Online, our recognition comes from what matters most—real results, trusted relationships, and consistent delivery. We’ve grown through referrals, performance, and word of mouth—not flashy awards. From serving clients across multiple industries to publishing thousands of content pieces and launching campaigns that convert, we’re proud of the milestones we’ve achieved. Our team’s experience, reputation, and commitment to service speak for themselves—and that’s the recognition that matters to us.
Milestone Moments
  • 10+ industries served
  • 2450+ Google Reviews with 4.9⭐ average
  • Clients in 15+ U.S. states
  • 1,000s content pieces published
  • First campaign launched in 2009
Team Highlights
  • Combined 25+ years of digital marketing experience
  • Certified Google Ads Specialists
  • Meta Business Partner–Ready creatives
  • In-house design, copy, and automation team
Process & Reputation
  • 100% of projects delivered on time or ahead of schedule
  • Client response time under 24 hours
  • Monthly strategy calls included in every package
  • Built entirely on referrals and performance—not hype
Recognition by Platforms or Listings (If Applicable)
  • Listed on Clutch, UpCity, and DesignRush
  • Featured on marketing blogs or podcasts
  • Invited to present or teach a workshop or webinar
  • Hello 👋, how can I help you today?
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